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Dr. Elaine Gorelik and her team know how important it is for you to have a healthy and bright smile. We feel that every patient in our practice deserves to have a smile they can be proud of.

Whitening For Life is an exciting new program we are offering to both new and existing patients! We would like to whiten your teeth and keep them white for life!

Here's how it works:

New Patients:

1. First we would like to see you for an initial exam, cleaning and x-rays. Call our office at (310) 444-1445 to set up your first appointment.

2. Then once your teeth are cleaned and healthy, you will get a great discount on your initial whitening procedure. We will provide you with custom fitted professional whitening trays for a one-time enrollment fee of $99.00 (a $200.00 savings), to cover the cost of materials.

3. When you keep your regular dental checkups, 2-3 times a year, we will be happy to supply you at each checkup with a whitening syringe at no cost to you!

Existing Patients:

1. If you have already had whitening done in our office and already have whitening trays, you will automatically be enrolled in our exciting new Whitening For Life program after you sign our Whitening For Life contract. Then, as you come in 2-3 times yearly for your regular dental checkups, you will receive a whitening syringe at no cost to you.

2. If you have not already had whitening done in our office and you would like to join our Whitening For Life program you can enroll for the one-time low enrollment fee of $99.00 (a $200.00 savings). Then as you come in 2-3 times yearly for your regular dental checkups, you will receive a whitening syringe at no cost to you.

Please call our office at (310) 444-1445 before your next appointment to let us know if you are interested in our Whitening For Life program.

To be eligible for our Whitening For Life program you need to meet the following requirements:

- Keep your regularly scheduled dental checkup visits. Your long-term oral health is as important to us as it is to you. Our patients have found that regular checkups greatly reduce dental emergencies. This is why we are happy to provide this extra bonus to our patients who are committed to their oral health.

- Provide at least 24 hours notice if you need to postpone or change your appointment. In order to provide exceptional services like Whitening For Life to all our patients, we ask that you give us the courtesy of advance notice for all schedule changes.

- Must keep your mouth healthy.

-All accounts must be current (no outstanding bills).

*Dr. Elaine Gorelik and her team have the right to refuse the offer if deemed necessary based on patient health conditions, misuse, abuse, or any other factor deemed necessary to void the offer.

We reserve the right to change the product type, amount, frequency of distribution, and terms of agreement for any necessary reasons.

Teeth Whitening - General

Whitening procedures have effectively restored the smile of people with stained, dull, or discolored teeth.

The darker tissue of your teeth, the dentin, can become exposed as the outer layer of enamel is worn away by the effects of aging or things like caffeine and tobacco.

Food particles are naturally attracted to a tooth's enamel by a certain protein. Products like coffee and tea, berries and soy sauce are notorious for staining teeth. Over time, teeth actually become more absorbent and vulnerable to staining from food and other substances.

One type of stain-caused by traumatic injuries, medications and fluorosis-actually begins inside the tooth; brushing and flossing don't help. Another type of stain-one that can be more easily attacked by brushing, flossing and rinsing-is caused by external factors such as foods.

More and more people today are choosing tooth-whitening procedures to reverse the effects of aging and abuse from food and tobacco stains.

Some commercially available "whitening toothpastes" can be somewhat effective at removing stains and making teeth a few shades brighter. However, many of these products have abrasive substances that can actually wear away your tooth's enamel.

Whitening agents actually change the color of your teeth, but only are effective on certain types of stains. For example, bleaching agents have a difficult time removing brownish or grayish stains. These products also are not as effective on pitted or badly discolored teeth, or on restorations such as crowns, bridges, bonding and tooth-colored fillings (porcelain veneers or dental bonding may be more appropriate in this case).

Professional whitening performed by our office is considered to be the most effective and safest method; done properly, tooth whitening can last as long as five years. Over-the-counter whitening systems are somewhat effective as long as they are monitored and directions followed closely.